HP will exhibit printing solutions at the 2012 dru

HP will exhibit printing solutions and applications at drupa international 2012

drupa 2012 will be held in Dusseldorf, Germany, from May 3 to 16. At this exhibition, HP will exhibit the latest digital printing solutions and applications to help printing service providers (PSPS) achieve business growth and provide higher value to customers

the HP booth at the drupa exhibition is located in hall 4 of Dusseldorf Convention and Exhibition Center, covering an area of 53300 square feet to avoid short shot, fracture, deformation, burr and even damage to the mold ruler (4952 square meters) of finished products. It is the second largest booth at the drupa exhibition. At the same time, remove the rust and other debris in the oil (water) pipe. This is also the largest digital printing technology booth at the exhibition. It inherits HP's concept of integrating innovation into the market

fulfill the promise of digital printing

Christopher Morgan, senior vice president of HP graphics printing solutions, said that this year, we will promote the performance of digital printing to a new level, and help customers expand their unique digital production advantages to more applications and exert greater influence. We will bring the innovative solutions shown at the peaceful development drupa exhibition to the market, and judging from HP's good record in delivering new technologies and generating strong market demand at the exhibition, customers will soon be able to use these new technologies. Thanks to this, HP's digital printing volume has maintained a growth rate of more than 20% per quarter, constantly promoting the continuous growth of customer business

HP booth will display a number of graphic printing technology, including:

HP indigo digital printing machine uses high-quality liquid HP electroinks ink, and supports the application of commercial and professional photos, labels and packaging

HP inkjet rotary printing machine supports high-speed publishing, bills and commercial applications

HP large format printing system works with HP latex ink and UV ink to support a variety of signage and billboard applications

HP special printing system inkjet solution can meet the requirements of high productivity and low cost for stamping, processing, coding and marking applications

comprehensive workflow, post press processing, service and business development

HP will also exhibit complete end-to-end solutions, including the new HP smartstream workflow solution; HP exstream communication management technology; HP web printing and MIS solutions based on Hiflex technology; Advanced HP service and support options; As well as the third-party software and post press processing system provided by HP graphic printing solution partner project members. The booth will also display a full range of tools and projects for printing service providers, which can be obtained through HP capture business development projects such as dscoop (digital printing solutions partnership) HP user group

HP booth is divided into several exhibition areas, which are: conventional commercial area; Photo professional area; Publishing, direct mail and bill printing areas; Label, flexible packaging and folding carton area; And the signboard printing area where signs and Guangli implement the high-end strategy. Visitors from all segments of the graphic printing industry can find production solutions that meet their business needs

HP has demonstrated a variety of end-to-end solutions in each region, including HP partners, HP printing service providers and HP financial services. HP booth will highlight the continuous development of digital printing, which is an efficient and targeted medium for industries pursuing low-cost single sheets and high return on investment

morgan said that by helping printing service providers reduce their overall printing costs, providing on-demand and online printing solutions, improving their supply chain, and creating new applications and business models for them in the field of digital printing, we are accelerating the transformation of the entire industry

about HP

HP is committed to stimulating the infinite potential of technology and creating a positive impact on individuals, enterprises and society. As one of the largest information technology companies in the world, HP products cover the fields of printing and imaging, personal computing, software, services and it infrastructure, and serve customers more effectively with a comprehensive product portfolio